Netflix released a teaserfor “White Noise” in late August of 2022. The trailer opens with a shot of a long row of cars stuck in traffic during a rain storm, before cutting to a shot of Jack and Babbette — both of whom have a worried look on their face — sitting in their own car, with their kids in the back. While looking over at the car next to them, one of the kids says, “They don’t look scared in the Crown Victoria.” One of the other kids responds, “No, they’re laughing.” Jack eventually interrupts the kids’ conversation, asking why it matters what’s going on in other cars. The first kid responds, “I want to know how scared I should be.”
The trailer then moves on to various shots of their life before the airborne toxic event occurs — consumers walking through the supermarket in single file lines, Jack teaching in his classroom. However, soon after, we begin seeing shots of the chaos, such as Jack crawling on the ground and the kids running.
The trailer ends with a shot of the family pausing before entering a supermarket, while Jack narrates, “May the days be aimless, let the seasons drift. Do not advance the action according to a plan.”