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The Story Behind Dave Hester’s Signature Storage Wars Catchphrase

Dave Hester may be among the most iconic buyers to ever contend for the contents of abandoned storage units, notably once taking a “Storage Wars” gamble that scored him $155k. However, his signature “Yup!” catchphrase actually owes to an experience the star had prior to his first appearance on the show. As it happens, one of Hester’s jobs prior to “Storage Wars” actually put him on the other side of the fence — working alongside auctioneers to assist buyers, rather than being one himself. It was here, as Hester explained in an interview on “Anderson,” that the line was born.

“I used to be a bid catcher for years in the auction facility,” Hester said. “I would catch the bids from the audience, I would just yell, ‘Yup, yup, yup,’ because the auctioneer can’t hear everything and see everything that’s going on, so he relies on his bid catchers.”

What started as an innocuous part of Hester’s job became a matter of habit and quickly transformed into his trademark line when he became a TV star. It’s paid off for his public brand, too, as even casual fans of “Storage Wars” who can’t quite remember Hester’s name will at least recognize him as the “Yup!” guy.

“The other cast members can’t even tie their shoes let alone brand themselves,” Hester said in an interview with Online Storage Auctions.



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