- KVD Beauty has replaced the cult-favorite Everlasting Liquid Lipsticks created by Kat Von D.
- The new ones are said to be more comfortable, and don’t feature Von D’s artwork on the packaging.
- The makeup brand has also changed Von D’s controversial lipstick shade names, including “Lolita.”
The famous, cult-favorite Everlasting Liquid Lipsticks created byhave officially been replaced.
, the makeup brand that is , announced on Sunday that it’s given the popular lip products — which were one of the first long-wear, liquid lipsticks to hit the market — a complete makeover.
are now called Everlasting Hyperlight Liquid Lipsticks, and they’ve been repackaged in simple tubes without .
The new lipstick formula is also said to be more comfortable than the previous version.
KVD Beauty is currently selling 21 shades of the new lipstick, all of whichin the Everlasting Liquid Lipstick line.
The names of the shades, however, have been changed., for example, is now called “Queen of Poisons.”
The mauve shade has long been a fan favorite, though its original name has been the source of backlash. Some fans suggested it was inspired by famous literature, while others argued that, because it was launched in a collection called “Fetish”and “Misfit,” .
The new lipstick names, according to a press release sent to Insider, are inspired by “poisonous plants and bizarre blooms.”
Finally, in place of Von D, KVD Beauty has tapped a new, tattooed celebrity to promote the line:.
Von D announced in January 2020 that, which she first created in 2008.
She said she wanted to focus on other ventures — including her designer shoe line and music career — and being a mom. The former makeup mogul also partially.
Later in March 2021,saying in an Instagram comment: “I have absolutely nothing to do with that brand, and to be honest, wish they’d change the name altogether already so I wouldn’t be associated with it. ❤️”
KVD Beauty has not publicly announced any plans to do so, but it has slowly started phasing out the products created while Von D was still involved in the brand. Any remaining items are.
Representatives for Kat Von D did not immediately respond to Insider’s requests for comment.